By Jim Cosco | Published September 3rd, 2009
Bill Cosby, Michael J. Fox, and Ted Danson turned NBC into a powerhouse during the ’80s with their Thursday night lineup. The Cosby Show at 8PM, Family Ties at 8:30PM, and Cheers at 9PM became a regular staple in homes across the country. The ratings were huge and it got television executives talking about a phenomenon where the audience would expect shows at a certain time and they would rearrange their schedules around them in order to tune in. They called it “Appointment Television.” The most loyal of fans would make a habit out of watching the shows because they knew when and where to find them.
The concept, which developed a loyal following for NBC and turned it into the number one network, can work for you too as you develop your content marketing strategy.
Bill Cosby, Michael J. Fox, and Ted Danson turned NBC into a powerhouse during the 80s with their Thursday night line-up. The Cosby Show at 8PM, Family Ties at 8:30PM, and Cheers at 9PM became a regular staple in homes across the country. The ratings were huge and it got television executives talking about a phenomenon where the audience would expect shows at a certain time and they would rearrange their schedules around them in order to tune in. They called it “Appointment Television.” The most loyal of fans would make a habit out of watching the shows because they knew when and where to find them.
The concept, which developed a loyal following for NBC and turned it into the number one network, can work for you too as you develop your content marketing strategy.
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By Jim Cosco | Published July 16th, 2009
Whether you’re a social media agency or not, your company should be producing content that reflects your goals and supports your claims. Period.
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By Andrew Davis | Published June 30th, 2009
Search is at the center of the web and should be driving your marketing. In fact, within the Galilean model, your corporate dotcom is just a distant satellite. But search itself is evolving. In order to be a real player in the new search, you have to participate outside of your domain.
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By Andrew Davis | Published June 18th, 2009
It was a pleasure to speak at Custom Media Day in Manhattan last week. And in an effort to add valuable content, I thought I should deliver on some of the requests I received after speaking.
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By Andrew Davis | Published June 16th, 2009
If you are spending money on SEM/SEO and focused on traffic targets rather than conversion rates — STOP. Gone are the days when you could expect to drive hordes of traffic to a landing page and hope that something would happen. No matter how you look at it, if you want sales to increase, you have to get rolling with content experimentation.
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By Jim Cosco | Published May 21st, 2009
You have a marketing story to tell. You’ve created valuable content. You’ve repurposed it into various formats, and you’ve exercised the foresight to create quality assets that you can repurpose infinitely. Now give it away.
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By Jim Cosco | Published May 6th, 2009
Tumblr is a micro-blogging site with a rich set of features that can really amp up your content distribution. It is now in the adoption stage: the right time to wrestle with and establish a presence there.
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By Andrew Davis | Published March 20th, 2009
Scribd.com made waves this week when they announced more formal relationships with traditional publishers – like Random House, Simon & Schuster, Workman Publishing Co., Berrett-Koehler, Thomas Nelson, and Manning Publications – to legally offer some of their content to Scribd’s community, free of charge. If you’re not familiar with Scribd: “With Scribd’s iPaper document reader,…
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