Custom Publishing

New Website Launched, Conferences & the Content Marketing Playbook

By Josh Cole | Published October 12th, 2009

Last week was a great one here at Tippingpoint Labs. We released a new e-commerce platform for Breville. The whole thing took Eric and his team five weeks to deploy (which is in record time). As you know, we’re big believers in open-source tools, and Magento has proven to be extremely powerful for Breville’s time-to-market…

‘Thread Marketing’ Embracing Distributed Content Model

By Andrew Davis | Published March 23rd, 2009

Today, at the Custom Publishing Conference focusing on the future of branded content, I was lucky to be part of an intimate audience where I saw a few wonderful market leaders present some of their success stories, their theories on branded content and of course some ideas about the future of mobile marketing and social…