In the age of transparency, marketing is not about crafting artificial or half-true brand stories for consumer audiences. Marketing is about uncovering, fostering, sharing, and engaging with employees and consumers around the true stories that make your brand unique. Let’s take a look at how a few of the departments in your organization are the real marketing departments.
Get Satisfaction: Are You Ready for Customer-Centric Customer Service?
By Andrew Davis | Published September 21st, 2009Our latest New Media Life Cycle Analysis takes a look at Get Satisfaction’s evolution. If you’re a marketer, venture capitalist or a content creator of any sort working on, with or for a brand you must get familiar with this new support paradigm. This New Media Life Cycle analysis will help prepare you or your client for what’s to come in the online support community.
Get on Get Satisfaction Now
By Brad Schwarzenbach | Published August 17th, 2009Normally my Life Cycle Updates include some fancy graphs and some basic statistical analysis. However, I’d like to get a bit more personal this week. A brief digression. I just had an unbelievably bad restaurant experience. Inattentive service, attitude, incorrectly cooked food (that I could not send back due to an absent server), and plenty…