Before you distribute your brand’s content on a new media channel, make sure it’s channel-appropriate and make doubly sure it’s an appropriate channel. Just because a channel is experiencing traffic volume in your desired demographic doesn’t necessarily mean your content belongs there. In fact, instead of attracting engagement, you might be attracting a big hit…
Look Before You Leap
By Brad Schwarzenbach | Published September 17th, 2009Docstoc enters the Adoption Phase of its New Media Life Cycle
By Andrew Davis | Published July 13th, 2009Professional document-sharing site Docstoc has a very robust functionality that has driven it past Experimentation and into the Adoption Phase of its New Media Life Cycle. However, ridding the channel of spam and illegal content, in addition to attracting more valuable content, will be hurdles it needs to overcome to get to Gestation and beyond.