A MILLion Opportunities
I had the distinct pleasure of attending the Natural Products Expo West a couple of weeks ago. I met a lot of great companies and ate a lot of good granola bars. I also ran into a brand that I … Continued
Magazines as eCommerce Vehicles: Net-A-Porter’s App
Net-A-Porter understands that the closer they align the point of inspiration with the e-commerce experience the higher the sale and the better the conversion rate.
Purchase, Persuasion, or Participation
The fact that the audience of the internet is referred to as “users” shows how interactive the medium is. With this in mind, user-generated content and user interaction contribute greatly to the overall engagement and retention of visitors and potential customers.
