Escalation Phase

Get on Get Satisfaction Now

By Brad Schwarzenbach | Published August 17th, 2009

Normally my Life Cycle Updates include some fancy graphs and some basic statistical analysis. However, I’d like to get a bit more personal this week. A brief digression. I just had an unbelievably bad restaurant experience. Inattentive service, attitude, incorrectly cooked food (that I could not send back due to an absent server), and plenty…

Vimeo Preparing for Monetization

By Brad Schwarzenbach | Published August 3rd, 2009

Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too early to declare that Vimeo is in full monetization, it is showing signs of maturing….

Add Value on Twitter: The 4-1-1 Rule

By Brett Virmalo | Published July 1st, 2009

Today, we’re focusing neither on the value of Twitter nor what you can do with it. Instead, let’s take a look at how you should be using it for maxium efficiency.

As Twitter is in the escalation phase, you shouldn’t be spending a lot of time thinking about it or using it. You should only be spending 15% of your time marketing on all escalation-phase platforms combined.

Ustream.tv: Gestating in the New Media Life Cycle

By Andrew Davis | Published May 15th, 2009

Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.

How Miller High Life Could Have Escalated 12seconds.tv

By Andrew Davis | Published February 26th, 2009

Our New Media Life Cycle Analysis has led us to some very interesting hypotheses about what factors influence the end of one phase of the life cycle and the beginning of the next phase. Our current analysis of 12seconds.tv illustrates that it is currently in the gestation phase of its Life Cycle: The goal of…