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Your Web Campaign Is Like Hitting a Golf Ball

By Brad Schwarzenbach | Published December 8th, 2009

Anyone can create a web traffic spike at launch. However, to extract maximum value, you need to prepare for the follow-through.

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Be Careful When it Comes to Contests

By Brad Schwarzenbach | Published November 18th, 2009

A good contest is going to be transparent and, hopefully, beneficial to the community as a whole. But beware the quid pro quo and focus on the channel benefit, not on simply boosting follower/fan counts.

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FourSquare and My Personal What-Now Factor

By Andrew Davis | Published November 16th, 2009

I’ve been using FourSquare for months now. I can’t recall where I heard about it, but I immediately signed up and started using it on my iPhone. If I was pitching FourSquare as a television show I’d pitch it like this:

FourSquare is Facebook meets Twitter meets Google Maps meets Yelp meets the Boy Scouts.

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Social Media Experts Don’t Understand Social Media

By Brett Virmalo | Published July 8th, 2009

It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a social media expert. Perhaps it is someone who knows how to amass a lot of Facebook friends or how to put a lot of torque into their Twitter wrench. But…

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Ning Might Outpace LinkedIn in Gestation Phase

By Andrew Davis | Published June 26th, 2009

Ning is a social networking site that is definitely learning a lot in the Gestation phase of its New Media Life Cycle, and perhaps its more moderate and measured growth demonstrates that it’s taking a long-term growth strategy that will ultimately prove to be more successful than LinkedIn.

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Twitter and the ‘What Now Factor’

By Andrew Davis | Published April 18th, 2009

As Twitter nears the peak of escalation, I thought we should look to the past for an example of how a channel, like Twitter, starts losing its luster; its most powerful users and its mass appeal.

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