focused content

Narrowcasting: Solid Gold

By Jim Cosco | Published June 25th, 2009

Which audience is more valuable to you? A) The larger one that ignores or casually notices your content? B) The smaller one that is happily engaging with and consuming your content? If you selected A, you should report to a broadcast-advertising-and-SEO-propaganda-deprogramming center immediately. Reaching the right audience Of course you want to reach the largest…