Let’s get something out of the way right now: I’m not talking about Social Media “listening” or “sentiment monitoring.” That stuff is in its infancy. I’m talking about the real, hard stats already collected on almost any platform; and I’m talking about bringing them together in a way that allows a human (or eventually the machine) to draw correlations between channel activity and something like e-commerce sales.
Does Your Content Suck or Your Audience Suck?
By Andrew Davis | Published September 24th, 2009Quality traffic, not traffic volume will determine your long term success on the web. One more time: Quality over Quantity.
With that in mind, it’s worth taking a minute to see whether your content sucks or your audience sucks. Here’s how you can determine if your content is being viewed by the right audience and whether they’re actually consuming your content.
Most Widely Ignored Monetization Concept: Access to Analytics
By Andrew Davis | Published September 11th, 2009As a content creator, a marketer, a strategist, a business man and a realist I know that measuring the impact of my marketing efforts, my content creation strategy and its reach is central to my success. That means that one of the most important assets in my marketing arsenal is the data (or the access to data) for any channel I (or my team) participates on.
Sowing the Seeds of Promotion
By Brett Virmalo | Published August 5th, 2009Your most targeted promotion will be directly through your personal network. Interpersonal content promotion is more likely to result in a conversation through comments or an e-mail exchange. You may even invite contacts to participate.
Analytics and Valuable Visitors
By Anita Roy Dobbs | Published June 9th, 2009The aim of our Analyze That! series is not to help you drive traffic to your site, but to help you examine the traffic data you’re already getting so that you can answer questions – are we reaching the audience we want? What content does our valued audience respond to?
Content Lifespan: Is it Now? Is it Evergreen?
By Anita Roy Dobbs | Published May 13th, 2009The lifespan of your content depends on whether it’s relatively timely or timeless, and your audience elects which is which through their pageviews and the time they spend with your content.