If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
Vimeo Founder: Browbeating and the Quest for Quality
By Andrew Davis | Published September 18th, 2009Why The Jay Leno Show Will Be a Big Hit and a Game Changer
By Brad Schwarzenbach | Published September 14th, 2009Forget all of the statistical analysis about demographics and ad revenues on television. Forget the talk of “getting a jump” on late night. Forget the cost analysis of comedy versus scripted drama and the ratings each can expect. The Jay Leno Show will succeed because it is 100% quality content. And dammit, people like him…
CBS Ruins a Good Thing
By Jim Cosco | Published September 2nd, 2009In Pay no attention to that man behind the curtain, we discussed the trend of creating behind-the-scenes content, and we cited some great examples, including Ford’s CEO using Twitter, the making of a commercial for Sony Bravia, and Nokia’s conversations blog. CBS’s The Early Show could have made the list when they began streaming live,…
Three Books All Aspiring Writers Should Read
By Jim Cosco | Published August 27th, 2009I’ve been working on my first novel, Murder Pseudonymous, for the better part of five years now. I might never finish it. Every couple of months I get inspired to write and then, after pounding out a chapter or two, I lose focus. Either my real job gets in the way, or worse, I get writer’s block. Whenever that happens I hit Barnes and Noble for inspiration and pick out a book about the craft of writing. I can’t tell you how many books I’ve read by successful authors (“successful” means they make their living writing books) dishing advice to wanna-be novelists, me included. Here are my favorite three. If you’re a writer, or want to be a writer, they are well worth your time.
Is the Secret to SEO Quality Content?
By Jim Cosco | Published July 30th, 2009We firmly believe that producing enough great content will increase your search ranking organically. In this Content in Context article, we interview an SEO guru to test this belief.
The Power of Participation Creation
By Josh Cole | Published July 27th, 2009One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.
Get Satisfaction Enables Valuable, Transparent Customer Support
By Andrew Davis | Published July 10th, 2009Get Satisfaction has entered the Adoption Phase of its New Media Life Cycle and shows strong potential for growth by providing a forum for easy, transparent support communication between consumers and producers.
The Illusion of SEO vs. the Reality of Great Content
By Andrew Davis | Published June 23rd, 2009By creating something that will resonate with your consumer-base, you hook them in. By enabling and making it easy for them to share it, you build links and drive traffic. This is the process that SEO attempts to mimic.
Work Your Content Until it Works
By Andrew Davis | Published June 16th, 2009If you are spending money on SEM/SEO and focused on traffic targets rather than conversion rates — STOP. Gone are the days when you could expect to drive hordes of traffic to a landing page and hope that something would happen. No matter how you look at it, if you want sales to increase, you have to get rolling with content experimentation.
Talk Back — It Would Be Rude Not To
By Jim Cosco | Published August 20th, 2009It’s been written that only 1% of all online users feel compelled to publish content, be it in a forum, blogging, rating videos, writing reviews, or commenting on other peoples’ blogs. When authors participate in the conversation, their audience appreciates their accessibility, and folks will continue commenting on posts in the future.
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