Nowness.com LED Surfer

Picture Perfect Partnerships

When brands band together, multidimensional stories emerge. Each brand needs to understand what it brings to the main story and to its more focused story. Strong partnerships create efficiencies. A brand gets more bang for the buck and garners a more engaged audience by letting consumers choose to see what they want to see behind the curtain.

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Colorful displays prevailed at 2012 Housewares Show

What’s Hot @Houseswares 2012

As a first-time attendee of the International Home + Housewares Show in Chicago, I was immediately enthralled by the breadth of offering from inventive manufacturers looking to build diverse product offerings at retail.

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The Power of Participation Creation

One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.

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3 Steps to Feeding the Beast

Social media sites are growing. Content is being created, and consumed, at an incredible rate. Attention spans are short, and if the beast doesn’t like what’s on offer, it will move on. Only the best content will be remembered. How do you give it what it wants?

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CBS Ruins a Good Thing

In Pay no attention to that man behind the curtain, we discussed the trend of creating behind-the-scenes content, and we cited some great examples, including Ford’s CEO using Twitter, the making of a commercial for Sony Bravia, and Nokia’s conversations … Continued

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Three Books All Aspiring Writers Should Read

I’ve been working on my first novel, Murder Pseudonymous, for the better part of five years now. I might never finish it. Every couple of months I get inspired to write and then, after pounding out a chapter or two, I lose focus. Either my real job gets in the way, or worse, I get writer’s block. Whenever that happens I hit Barnes and Noble for inspiration and pick out a book about the craft of writing. I can’t tell you how many books I’ve read by successful authors (“successful” means they make their living writing books) dishing advice to wanna-be novelists, me included. Here are my favorite three. If you’re a writer, or want to be a writer, they are well worth your time.

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Talk Back — It Would Be Rude Not To

It’s been written that only 1% of all online users feel compelled to publish content, be it in a forum, blogging, rating videos, writing reviews, or commenting on other peoples’ blogs. When authors participate in the conversation, their audience appreciates their accessibility, and folks will continue commenting on posts in the future.

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Indium Corp Solders Together a Perfect Blog Strategy

Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.

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Work Your Content Until it Works

If you are spending money on SEM/SEO and focused on traffic targets rather than conversion rates — STOP. Gone are the days when you could expect to drive hordes of traffic to a landing page and hope that something would happen. No matter how you look at it, if you want sales to increase, you have to get rolling with content experimentation.

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