Brands are learning now that to connect with consumers, they must publish content. Some are really pushing that concept and have become media powerhouses.
When brands band together, multidimensional stories emerge. Each brand needs to understand what it brings to the main story and to its more focused story. Strong partnerships create efficiencies. A brand gets more bang for the buck and garners a more engaged audience by letting consumers choose to see what they want to see behind the curtain.
Brands are great at selling product but sometimes fall short when telling stories that go beyond “advertorial” content.
Consumers spend a lot of money when buying a home, so how can brands get into their consideration set right from the beginning of a home build or purchase project?
Are brands missing opportunities to build themselves into media empires that drive a whole lifestyle?
McDonald’s is running a campaign about their suppliers – potato, lettuce and beef so far. What is it about the McDonald’s campaign that seems so disingenuous?
Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.