Brands need to think more like publishers
Brands are learning now that to connect with consumers, they must publish content. Some are really pushing that concept and have become media powerhouses.
Picture Perfect Partnerships
When brands band together, multidimensional stories emerge. Each brand needs to understand what it brings to the main story and to its more focused story. Strong partnerships create efficiencies. A brand gets more bang for the buck and garners a more engaged audience by letting consumers choose to see what they want to see behind the curtain.
Selling product does not mean selling out
Brands are great at selling product but sometimes fall short when telling stories that go beyond “advertorial” content.
What’s Hot @Houseswares 2012
As a first-time attendee of the International Home + Housewares Show in Chicago, I was immediately enthralled by the breadth of offering from inventive manufacturers looking to build diverse product offerings at retail.
Capitalize on Consumer Spending Patterns
Consumers spend a lot of money when buying a home, so how can brands get into their consideration set right from the beginning of a home build or purchase project?
The Power of Participation Creation
One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.
Vimeo Founder: Browbeating and the Quest for Quality
If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
3 Steps to Feeding the Beast
Social media sites are growing. Content is being created, and consumed, at an incredible rate. Attention spans are short, and if the beast doesn’t like what’s on offer, it will move on. Only the best content will be remembered. How do you give it what it wants?
Why The Jay Leno Show Will Be a Big Hit and a Game Changer
Forget all of the statistical analysis about demographics and ad revenues on television. Forget the talk of “getting a jump” on late night. Forget the cost analysis of comedy versus scripted drama and the ratings each can expect. The Jay … Continued
CBS Ruins a Good Thing
In Pay no attention to that man behind the curtain, we discussed the trend of creating behind-the-scenes content, and we cited some great examples, including Ford’s CEO using Twitter, the making of a commercial for Sony Bravia, and Nokia’s conversations … Continued
Three Books All Aspiring Writers Should Read
I’ve been working on my first novel, Murder Pseudonymous, for the better part of five years now. I might never finish it. Every couple of months I get inspired to write and then, after pounding out a chapter or two, I lose focus. Either my real job gets in the way, or worse, I get writer’s block. Whenever that happens I hit Barnes and Noble for inspiration and pick out a book about the craft of writing. I can’t tell you how many books I’ve read by successful authors (“successful” means they make their living writing books) dishing advice to wanna-be novelists, me included. Here are my favorite three. If you’re a writer, or want to be a writer, they are well worth your time.
Talk Back — It Would Be Rude Not To
It’s been written that only 1% of all online users feel compelled to publish content, be it in a forum, blogging, rating videos, writing reviews, or commenting on other peoples’ blogs. When authors participate in the conversation, their audience appreciates their accessibility, and folks will continue commenting on posts in the future.
Is the Secret to SEO Quality Content?
We firmly believe that producing enough great content will increase your search ranking organically. In this Content in Context article, we interview an SEO guru to test this belief.
Indium Corp Solders Together a Perfect Blog Strategy
Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.
Hey Social Media Agencies — Alpo or Eukanuba? The Choice Is Yours.
Whether you’re a social media agency or not, your company should be producing content that reflects your goals and supports your claims. Period.
Get Satisfaction Enables Valuable, Transparent Customer Support
Get Satisfaction has entered the Adoption Phase of its New Media Life Cycle and shows strong potential for growth by providing a forum for easy, transparent support communication between consumers and producers.
The Illusion of SEO vs. the Reality of Great Content
By creating something that will resonate with your consumer-base, you hook them in. By enabling and making it easy for them to share it, you build links and drive traffic. This is the process that SEO attempts to mimic.
Work Your Content Until it Works
If you are spending money on SEM/SEO and focused on traffic targets rather than conversion rates — STOP. Gone are the days when you could expect to drive hordes of traffic to a landing page and hope that something would happen. No matter how you look at it, if you want sales to increase, you have to get rolling with content experimentation.
