Case Study: High-Quality Content Drives Real Revenue
“We wanted to try this as a low-risk experiment on the product level, which we had never done before.” The result: sales increased by a factor of 15.
Vimeo Preparing for Monetization
Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too … Continued
If You Don’t Shoot in HD Now, You’ll Hate Yourself Later
There is so much well-produced video online today that people’s expectations are high. You don’t want to be the Cable Access Channel to your competitors’ MTV.
3 Ways to Get Some Action and Give Satisfaction
Telling a great story does you little good if people don’t read it, watch it, or listen to it. Make your content more reader-friendly and get more action on your content.
Satisfying your audience’s appetite for your content can be as simple as following these three basic guidelines:
Don’t Let Traffic Drive You
Eighty percent of you business is going to come from twenty percent of your customers. So concentrate on quality traffic. Don’t invest in attracting everybody to your site with SEM or affiliate marketing, invest in cultivating lower volumes with higher engagement.
Vimeo.com: Honda Insight The Medium is the Message
“Vimeo is a thriving community of people who love to make and share video.” Now reaching more than 4 million unique views a month, Vimeo continues to focus more on quality than on quantity. Vimeo also has a robust community channel, where users can create “projects” and users from anywhere can collaborate on production.
The Content Engine
Once you have a strategy nailed down, you need a content creation process or, as we call it, a Content Engine. The Content Engine equates to the actual tactics employed in carrying out your overall strategy — it’s the way you plan, coordinate and generate your content.
Giving It Away
You have a marketing story to tell. You’ve created valuable content. You’ve repurposed it into various formats, and you’ve exercised the foresight to create quality assets that you can repurpose infinitely. Now give it away.
Ustream.tv: Gestating in the New Media Life Cycle
Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
What Makes Your Content Valuable?
Creating valuable content is vital in marketing online today. But when you’re putting all this content out there without substantial feedback, how do you know if it’s valuable?
How Geico Wastes $90MM a Year on Search Engine Marketing
Stop Wasting Your Money on Google AdWords: Invest in Some Good Content Lately, I’ve engaged in the exact same conversation about buying search terms. The conversation goes something like this: Them: “We spent $1MM buying keywords last year and Google’s … Continued
Defining Valuable Content
This morning I read Mitch Joel’s article about creating fresh content and decided it would be worth spending some time discussing the definition of valuable content. In his opening paragraph Mitch says: “There is no way around it. One of … Continued
