Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too early to declare that Vimeo is in full monetization, it is showing signs of maturing….
Vimeo Preparing for Monetization
By Brad Schwarzenbach | Published August 3rd, 2009If You Don’t Shoot in HD Now, You’ll Hate Yourself Later
By Jim Cosco | Published July 7th, 2009There is so much well-produced video online today that people’s expectations are high. You don’t want to be the Cable Access Channel to your competitors’ MTV.
3 Ways to Get Some Action and Give Satisfaction
By Jim Cosco | Published July 2nd, 2009Telling a great story does you little good if people don’t read it, watch it, or listen to it. Make your content more reader-friendly and get more action on your content.
Satisfying your audience’s appetite for your content can be as simple as following these three basic guidelines:
Don’t Let Traffic Drive You
By Andrew Davis | Published June 2nd, 2009Eighty percent of you business is going to come from twenty percent of your customers. So concentrate on quality traffic. Don’t invest in attracting everybody to your site with SEM or affiliate marketing, invest in cultivating lower volumes with higher engagement.
Vimeo.com: Honda Insight The Medium is the Message
By Andrew Davis | Published June 1st, 2009“Vimeo is a thriving community of people who love to make and share video.” Now reaching more than 4 million unique views a month, Vimeo continues to focus more on quality than on quantity. Vimeo also has a robust community channel, where users can create “projects” and users from anywhere can collaborate on production.
The Content Engine
By Brett Virmalo | Published May 26th, 2009Once you have a strategy nailed down, you need a content creation process or, as we call it, a Content Engine. The Content Engine equates to the actual tactics employed in carrying out your overall strategy — it’s the way you plan, coordinate and generate your content.
Giving It Away
By Jim Cosco | Published May 21st, 2009You have a marketing story to tell. You’ve created valuable content. You’ve repurposed it into various formats, and you’ve exercised the foresight to create quality assets that you can repurpose infinitely. Now give it away.
Ustream.tv: Gestating in the New Media Life Cycle
By Andrew Davis | Published May 15th, 2009Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
What Makes Your Content Valuable?
By Jim Cosco | Published May 7th, 2009Creating valuable content is vital in marketing online today. But when you’re putting all this content out there without substantial feedback, how do you know if it’s valuable?
Case Study: High-Quality Content Drives Real Revenue
By Andrew Davis | Published May 6th, 2009“We wanted to try this as a low-risk experiment on the product level, which we had never done before.” The result: sales increased by a factor of 15.
How Geico Wastes $90MM a Year on Search Engine Marketing
By Andrew Davis | Published April 3rd, 2009Stop Wasting Your Money on Google AdWords: Invest in Some Good Content Lately, I’ve engaged in the exact same conversation about buying search terms. The conversation goes something like this: Them: “We spent $1MM buying keywords last year and Google’s our top referrer. We’re planning on spending the same amount of money this year buying…
Defining Valuable Content
By Andrew Davis | Published March 12th, 2009This morning I read Mitch Joel’s article about creating fresh content and decided it would be worth spending some time discussing the definition of valuable content. In his opening paragraph Mitch says: “There is no way around it. One of the only ways to really get ahead in executing a compelling and engaging online social…