In completing our latest 10-page New Media Life Cycle Analysis — which focuses on Wikis in general, and Wikipedia specifically — we discovered what every non-geek, techno-phobe has always known: wikis are too damn hard to add content on. Now for many of you who have never contributed to a wiki or have never attempted…
Wikis Are a Usability Nightmare; Wikipedia Is Stuck in Monetization
By Andrew Davis | Published September 9th, 2009Tr.im Missed Their Biggest Opportunity to Monetize
By Andrew Davis | Published August 9th, 2009Tr.im called it quits in the middle of the gestation phase for one single reason: failure to monetize. I would have paid $10 a month for their stats (far more valuable than Viral Heat) and they could have monetized overnight.
The Power of Participation Creation
By Josh Cole | Published July 27th, 2009One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.
FriendFeed Struggles as a Channel, Shows Promise as a Service
By Andrew Davis | Published July 17th, 2009Content aggregation is as old as the web itself. There are a lot of conversations going on, on a lot of different channels. FriendFeed attempts to bring all that you have going on into one easy-to-follow feed. The result: a noisy mess that tends to be less than the sum of its parts.
Has Twitter Missed Their Monetization Boat?
By Andrew Davis | Published June 22nd, 2009While Twitter and Time Magazine hail Twitter as the next big thing in social media, I think that not only is this premature, it might be just plain wrong. There are already signs that attrition is on the rise at Twitter as users struggle to find value in the content.
RSS is the New Direct Marketing
By Andrew Davis | Published June 19th, 2009If you haven’t built an RSS strategy into your overall content marketing efforts, start. Now. Otherwise, you’re missing out on one of the most effective mediums of direct communication the web has to offer.
YouTube, Hulu, and a War the TV Networks Could Lose
By Andrew Davis | Published June 15th, 2009To assume that Hulu has won as the channel of choice for online video distribution is very premature. Despite predictions of YouTube’s demise due to poor channel content growth and weak revenues, I am here to tell you that this is a long war that YouTube can win.
Flickr.com in Maintain Phase of Life Cycle
By Andrew Davis | Published June 9th, 2009Flickr’s traffic has been essentially flat for the past six months, with traffic hovering just under 30 million uniques daily. Just because Flickr has reached the “end” of our life cycle model doesn’t mean it’s done innovating. Any site needs to continually grow with the needs of its already enthusiastic userbase. Here again, Flickr is making excellent moves.
Vimeo.com: Honda Insight The Medium is the Message
By Andrew Davis | Published June 1st, 2009“Vimeo is a thriving community of people who love to make and share video.” Now reaching more than 4 million unique views a month, Vimeo continues to focus more on quality than on quantity. Vimeo also has a robust community channel, where users can create “projects” and users from anywhere can collaborate on production.
Livestream Attracts Attention and Brands During Adoption Phase
By Andrew Davis | Published May 22nd, 2009Livestream’s modest growth is being driven by a variety of high-quality, niche content. The channel is even seeing adoption from major brand names. Producers around the world are experimenting with the new channel which is an excellent indicator of early growth…
Ustream.tv: Gestating in the New Media Life Cycle
By Andrew Davis | Published May 15th, 2009Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
Justin.tv: Hundreds of Channels, Nothing On
By Andrew Davis | Published May 8th, 2009Hundreds of channels but there’s nothing on
The site began as a social experiment in something co-founder (and namesake) Justin Kan referred to as Lifecasting or broadcasting his life live on the web, 24/7. That experiment lasted a few months and the site has come a long way from this. After adding hundreds of lifecast channels the site was opened up to the public in late 2007 moved on from experimentation and entered gestation phase.
Gartner’s Hype Cycle and Tippingpoint Labs’ Life Cycle Analysis
By Andrew Davis | Published February 18th, 2009I’ve been working on a brand new comprehensive methodology in which to chart the evolution of a web distribution channel or platform’s life cycle, called The Tippingpoint Labs’ Life Cycle Analysis. It’s still in its early stages of development, but I wanted to share some of my early hypothesis here in the hopes of sparking…