Life Cycle

Docstoc enters the Adoption Phase of its New Media Life Cycle

By Andrew Davis | Published July 13th, 2009

Professional document-sharing site Docstoc has a very robust functionality that has driven it past Experimentation and into the Adoption Phase of its New Media Life Cycle. However, ridding the channel of spam and illegal content, in addition to attracting more valuable content, will be hurdles it needs to overcome to get to Gestation and beyond.

Ustream.tv: Gestating in the New Media Life Cycle

By Andrew Davis | Published May 15th, 2009

Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.

Twitter and the ‘What Now Factor’

By Andrew Davis | Published April 18th, 2009

As Twitter nears the peak of escalation, I thought we should look to the past for an example of how a channel, like Twitter, starts losing its luster; its most powerful users and its mass appeal.

If You’re Not on Scribd, You Should Be

By Andrew Davis | Published March 20th, 2009

Scribd.com made waves this week when they announced more formal relationships with traditional publishers – like Random House, Simon & Schuster, Workman Publishing Co., Berrett-Koehler, Thomas Nelson, and Manning Publications – to legally offer some of their content to Scribd’s community, free of charge. If you’re not familiar with Scribd: “With Scribd’s iPaper document reader,…

Twitter Founder at TED Charts Adoption & Gestation Milestones

By Andrew Davis | Published March 5th, 2009

Scott Loring, a friend and colleague of mine, sent me a link this week to Evan Williams’ (the Founder of Blogger.com and Twitter.com) TED talk from last month. In the 8-minute presentation Evan expounds on the ways in which the twitter universe helped mold the kind of content created on twitter and the milestones that…

Vimeo’s Focus on Distributing Quality Content Pushes It into Escalation

By Andrew Davis | Published March 3rd, 2009

As part of my series of posts dedicated to analyzing the New Media Life Cycles for different content distribution channels, I’ve decided to focus on Vimeo. As I started my analysis I realized that Vimeo’s a very interesting case. Massive platforms like YouTube deliver millions of hours of video every day; however, Vimeo has carved…