A free API and recent redesign have demonstrated a clearer focus on quality channel growth. Justin.tv has “leveled up” to the Adoption Phase of its Life Cycle. The Adoption phase is marked by a small upswing in a core group of early adopters coming to understand the value of the medium and providing relevant, frequent, high-quality content to a wider audience. It’s also usually when ‘internet celebrities’ for the platform or channel are discovered.
Justin.tv Cleans Up Its Act, Makes it to Adoption Phase
By Brad Schwarzenbach | Published August 24th, 2009Livestream’s Focus on Technology Enables Quality Growth
By Brad Schwarzenbach | Published August 10th, 2009Livestream’s move into the Gestation Phase was driven largely by a core group of niche users empowered by Livestream’s intuitive editing tools to create cheaply produced yet valuable content. The overall quality of content in the channel is improving as they make video production and integration with other media channels easier.
Experimenting with Live Streaming Video in the Lab
By Andrew Davis | Published June 10th, 2009Here are five observations from our experimentation with live video In the Lab that will help you create high-quality, valuable, relevant live streaming video.
Livestream Attracts Attention and Brands During Adoption Phase
By Andrew Davis | Published May 22nd, 2009Livestream’s modest growth is being driven by a variety of high-quality, niche content. The channel is even seeing adoption from major brand names. Producers around the world are experimenting with the new channel which is an excellent indicator of early growth…