metrics

Does Your Content Suck or Your Audience Suck?

By Andrew Davis | Published September 24th, 2009

Quality traffic, not traffic volume will determine your long term success on the web. One more time: Quality over Quantity.
With that in mind, it’s worth taking a minute to see whether your content sucks or your audience sucks. Here’s how you can determine if your content is being viewed by the right audience and whether they’re actually consuming your content.

Viralheat — OK To Monitor, But Not To Measure

By Brad Schwarzenbach | Published August 14th, 2009

Last month, we reported that social media metrics site Viralheat is in the Experimentation Phase of their New Media Life Cycle. Now let’s take a closer look at what Viralheat actually provides. Here’s a demo from the site: When you’ve subscribed to Viralheat, you select a number of keywords to create “profiles” that you’d like…