If you’re creating great content, there’s no point in trying to trick people into consuming it. Distraction is one type of attention, while engagement is quite another.
Do You Really Need a Gimmick?
By Josh Cole | Published October 14th, 2009Are Microsites Zombies?
By Brett Virmalo | Published September 23rd, 2009Microsites have allowed ad agencies to avoid jumping through hoops to get a campaign rolling. Agencies have found it much easier to register, build, and host their own independent sites than to struggle against corporate restrictions. The problem with the agency approach to microsites is that until very recently it has mirrored the agency approach…
Open Source, Open Sesame
By Brett Virmalo | Published July 22nd, 2009Online content and, by extension, the platforms delivering it, should be constantly evolving and improving. That’s why open source software, in addition to being incredibly affordable, can be more effective at producing and delivering content than “professionally” developed equivalents.