As a content creator, a marketer, a strategist, a business man and a realist I know that measuring the impact of my marketing efforts, my content creation strategy and its reach is central to my success. That means that one of the most important assets in my marketing arsenal is the data (or the access to data) for any channel I (or my team) participates on.
Most Widely Ignored Monetization Concept: Access to Analytics
By Andrew Davis | Published September 11th, 2009Vimeo Preparing for Monetization
By Brad Schwarzenbach | Published August 3rd, 2009Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too early to declare that Vimeo is in full monetization, it is showing signs of maturing….
Newspaper Vending Machines 2.0
By Brad Schwarzenbach | Published July 27th, 2009Micropayments could be the next big thing in web content monetization. While paying one small price for media has worked for iTunes, are people ready to part with a dollar to read a news article they can’t get anywhere else?
Contenture and TipJoy are two new sites experimenting with micropayment functionality.