Hyundai Think Tank is a gated customer outreach community that attempts to bring customers and potential customers together and give them an opportunity to participate with the brand on a deeper level. It seems to accomplish, in theory, the goal of being more participatory as a brand. If you look at the Google trends for the automotive vertical, you can clearly see that brand interaction is a plateau. Hyundai is right to try and engage customers more deeply.
There’s Hope for Hyundai Think Tank
By Josh Cole | Published November 4th, 2009Start-ups: Premature Escalation (Don’t Get Too Excited)
By Andrew Davis | Published September 28th, 2009For those of you developing a new media platform, I want you to ask yourself the following question every day: if the New York Times called today and wanted to write a story about us, would we do it? Why should you be asking yourself this question? Because too much exposure at the wrong time…