A good contest is going to be transparent and, hopefully, beneficial to the community as a whole. But beware the quid pro quo and focus on the channel benefit, not on simply boosting follower/fan counts.
Top 5 Comments this Week
By Josh Cole | Published August 31st, 2009Ok. So there are really 6 comments in our list of 5. What can I say? We love when people interact with our blog. 1. Chris Donaldson In response to Brett Virmalo’s Pay no attention to that man behind the curtain about using behind-the-scenes footage and transparency to tell your story, Chris Donaldson wrote: Good…
Pay no attention to that man behind the curtain.
By Brett Virmalo | Published August 17th, 2009
Consumers are curious, and their appetite for content is insatiable. Feed them more than just your most polished and practiced marketing communications. Pull back the curtain.
Sowing the Seeds of Promotion
By Brett Virmalo | Published August 5th, 2009Your most targeted promotion will be directly through your personal network. Interpersonal content promotion is more likely to result in a conversation through comments or an e-mail exchange. You may even invite contacts to participate.
Talk Back — It Would Be Rude Not To
By Jim Cosco | Published August 20th, 2009It’s been written that only 1% of all online users feel compelled to publish content, be it in a forum, blogging, rating videos, writing reviews, or commenting on other peoples’ blogs. When authors participate in the conversation, their audience appreciates their accessibility, and folks will continue commenting on posts in the future.
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