The Tipping Point Podcast Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along…
Podcast: Mashups
By Josh Cole | Published January 29th, 2010Podcast: Winter Amusements
By Josh Cole | Published December 23rd, 2009The internet has an ever-growing reach into different areas of life. Your brand has correlating opportunities to market in these emerging spaces and gain customer trust. Even when it’s cold outside.
Podcast: Online Retail
By Josh Cole | Published December 11th, 2009
This week on The Tipping Point: Online Retail ‘Tis the season to buy and sell. We take a closer look at some of the current trends in retail online. Zeitgeist What are people searching for on Black Friday and Cyber Monday? If you said the best deals on the hottest products … you lost. Despite…
Podcast: The New World / Thanksgiving
By Josh Cole | Published November 18th, 2009Today on the Tipping Point we’re getting out our trans-temporal spyglass-microscope hybrid and take a look at the future as it stands right now. Inbound marketing will never be the same.
Podcast: Online Parodies
By Josh Cole | Published November 13th, 2009Spoofs have never been more popular. What makes parodies work and not work online? We take a closer look.
Podcast: So Sorry.
By Josh Cole | Published November 6th, 2009This week on The Tipping Point: Online Apologies JetBlue, Amazon, and thousands of other companies have been forced to issue apologies for product or service issues. Some of them have used online distribution channels effectively to say “I’m sorry.” We investigate how the internet has affected apologizing. Zeitgeist This week, Brad takes a look at…
Podcast: Halloween Post Mortem
By Josh Cole | Published November 2nd, 2009The Tipping Point Podcast Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned about StuffedRobots, Bacon-of-the-Month, and SpyFu, and had a lot of fun along the way. In…
Podcast: Of-the-Month Clubs — Building a Relationship
By Josh Cole | Published October 27th, 2009Building a relationship with a consumer or a partner can be difficult. Today, there are business models based on exactly this premise – deliver a quality product each and every month and meet or exceed your customer’s expectation. Content creation is no different.
Measuring Your Podcast’s Success
By Andrew Davis | Published October 22nd, 2009A couple of weeks ago, Jim Cosco wrote a great post about how to make your podcast a success. We produce a podcast every week (well almost every week), and we’re really proud about the audience we’ve built. Within three months we hit the 20K downloads marker, and we’re chipping away at the next 20 thousand. But how do you know if your podcast is really successful? How do you measure its reach? What can you infer from the stats you’re collecting?
Podcast: End of Summer
By Josh Cole | Published September 25th, 2009It’s the end of summer/back to school Tipping Point. How time flies …
Podcast: Exclusive Communities
By Josh Cole | Published September 5th, 2009SUBSCRIBE in iTUNES This week on The Tipping Point podcast we explore how exclusive communities drive interest and sales. Featured Andrew Davis tries hard to get the scoop on exclusive online retailers Eric Sagalyn talks to Ajit Dsa about the private beta of Bandize Adam Cohen reads from an email from Urban Daddy Jim Cosco…
Podcast: The Future of Search — Exploring the Web
By Josh Cole | Published July 24th, 2009This month on The Tipping Point we explore the future of search. Last week we discussed Relevant Results and the importance of human editing. This week, exploring the web — we look at the relationship between search and exploration. Social bookmarking and smart discovery are having a profound impact on the way search works. Featured: Bernie Borges, author of Marketing 2.0; Gabriel Weinberg, founder of Duck Duck Go; Anand Rajaraman, founder of Kosmix; and Garrett Camp, founder of StumbleUpon.
Podcasting in the Consolidation Phase of its Life Cycle
By Andrew Davis | Published June 12th, 2009As society becomes more portable and less wired, podcasts are a great way to get your content into locations where reading or watching is impossible or impractical. People who succeed the most with the podcasting platform are the ones with killer content who are employing it within a highly diversified content portfolio.
Podcast: May in the Twitterverse at The Tipping Point
By Andrew Davis | Published May 29th, 2009Twitter is most certainly a sensation – is it a fad? Who knows… but it’s intriguing.
Each month on The Tipping Point we pick a theme for our podcasts. So in our May podcasts, we took a good look at Twitter. We didn’t cover what it is or what it does – there’s plenty of that out there. Instead, we dove deep to bring you: May in the Twitterverse.
Podcast: The Evolution of Twitter. What R U Doing?
By Andrew Davis | Published May 19th, 2009From Tippingpoint Labs in Boston, Massachusetts, I’m Andrew Davis and each month we pick a theme for our podcasts – this month we’re talking about Twitter – Each week we create a new podcast about that very same theme…
Podcast: Celebrity Tweeting. Welcome to the Twitterverse.
By Andrew Davis | Published May 8th, 2009Introducing Tippingpoint Labs’ first podcast — part one of four about Twitter’s current use in content distribution. A fifth will combine the four and expand upon them.