For those of you developing a new media platform, I want you to ask yourself the following question every day: if the New York Times called today and wanted to write a story about us, would we do it? Why should you be asking yourself this question? Because too much exposure at the wrong time…
Start-ups: Premature Escalation (Don’t Get Too Excited)
By Andrew Davis | Published September 28th, 2009The Big 3 Agencies and What They’re Missing
By Brett Virmalo | Published May 11th, 2009PR and ad agencies drive awareness and spark consumer interest. Interactive agencies provide places online where consumers can turn interest into a conversation. So what’s missing?