If you’ve approached building your LinkedIn and Twitter networks wisely, they’re great channels for narrowcast promotion. You have an audience with an expressed interest in you and your content. Feed it to them.
Sowing the Seeds of Promotion
By Brett Virmalo | Published August 5th, 2009Your most targeted promotion will be directly through your personal network. Interpersonal content promotion is more likely to result in a conversation through comments or an e-mail exchange. You may even invite contacts to participate.