The Influence Pyramid is designed to show how any brand should start dissecting and defining their online universe. Last night, I had a wonderful conversation with Dan Blank about the Influence Pyramid. Dan, and others, have pointed out that the pyramid doesn’t account for the two-way nature of today’s online universe and they are absolutely right.
Building Relationships Informed by the Influence Pyramid
By Andrew Davis | Published May 11th, 2010There’s Hope for Hyundai Think Tank
By Josh Cole | Published November 4th, 2009Hyundai Think Tank is a gated customer outreach community that attempts to bring customers and potential customers together and give them an opportunity to participate with the brand on a deeper level. It seems to accomplish, in theory, the goal of being more participatory as a brand. If you look at the Google trends for the automotive vertical, you can clearly see that brand interaction is a plateau. Hyundai is right to try and engage customers more deeply.
Zappos v. Whole Foods on Twitter: Who’s More Effective?
By Andrew Davis | Published March 24th, 2009While attending the Custom Publishing Council’s Future of Branded Content conference, I had the opportunity to see John Moore of Brand Autopsy give a great speech entitled “Staying Afloat in Social Media.” (John graciously posted his slides from the presentation on SlideShare.) About a third of the way through the presentation, John compared Whole Foods‘…