Are You Selling Cars at a Boat Show?

The way you measure success of your web marketing efforts has changed. Traffic goals are poor metrics. You need to be measuring quality traffic and quality leads that actually lead to conversion. Don’t sell cars at a boat show.

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Are You Noise or Fish TV?

When a cable company in South Carolina pointed a camera at a fish tank, they thought they were just filling a gap. Instead, they struck niche content gold.

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Indium Corp Solders Together a Perfect Blog Strategy

Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.

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