The way you measure success of your web marketing efforts has changed. Traffic goals are poor metrics. You need to be measuring quality traffic and quality leads that actually lead to conversion. Don’t sell cars at a boat show.
Are You Selling Cars at a Boat Show?
By Brad Schwarzenbach | Published October 27th, 2009Does Your Content Suck or Your Audience Suck?
By Andrew Davis | Published September 24th, 2009Quality traffic, not traffic volume will determine your long term success on the web. One more time: Quality over Quantity.
With that in mind, it’s worth taking a minute to see whether your content sucks or your audience sucks. Here’s how you can determine if your content is being viewed by the right audience and whether they’re actually consuming your content.
Shake Hands with SEO and SEM. But Embrace Aggregated Reach.
By Andrew Davis | Published June 9th, 2009There is value in SEO and SEM as part of a larger strategy to drive the right traffic to high-quality content. But if these last two components are left as afterthoughts in a “traffic strategy,” then you are wasting your efforts. Concentrate on driving quality traffic through increasing the quality of your aggregated reach.