We were recently asked how we would craft an online content strategy if we only had 40 hours a month to do it. It’s an interesting idea. The most important thing is identify, identify, identify.
The 40-Hour Content Marketing Challenge
By Brad Schwarzenbach | Published November 24th, 2009Keep it Current
By Jim Cosco | Published June 17th, 2009Be ready to react quickly to breaking news. Make sure your content creation process is nimble enough roll with a timely idea — without a lot of barriers.
Case Study: Timely Content Helps Position Tippingpoint Labs
By Andrew Davis | Published June 3rd, 2009CHALLENGE: Position Tippingpoint Labs as a thought leader in the new media space. SOLUTION: Write a controversial post about competing sites with growing popularity. Going out on a limb is occasionally fruitful.
What Makes Your Content Valuable?
By Jim Cosco | Published May 7th, 2009Creating valuable content is vital in marketing online today. But when you’re putting all this content out there without substantial feedback, how do you know if it’s valuable?
How Geico Wastes $90MM a Year on Search Engine Marketing
By Andrew Davis | Published April 3rd, 2009Stop Wasting Your Money on Google AdWords: Invest in Some Good Content Lately, I’ve engaged in the exact same conversation about buying search terms. The conversation goes something like this: Them: “We spent $1MM buying keywords last year and Google’s our top referrer. We’re planning on spending the same amount of money this year buying…
Defining Valuable Content
By Andrew Davis | Published March 12th, 2009This morning I read Mitch Joel’s article about creating fresh content and decided it would be worth spending some time discussing the definition of valuable content. In his opening paragraph Mitch says: “There is no way around it. One of the only ways to really get ahead in executing a compelling and engaging online social…