Paid search will draw traffic to your website. Shady SEO practices will draw traffic to your site. But it won’t last forever. Search Engines are incredibly powerful and really, really important to your business. How you “appeal” to them can determine your future success online. Are you approaching search from a content perspective? Are you…
Is the Secret to SEO Quality Content?
By Jim Cosco | Published July 30th, 2009We firmly believe that producing enough great content will increase your search ranking organically. In this Content in Context article, we interview an SEO guru to test this belief.
Podcast: The Future of Search — Search Overload
By Andrew Davis | Published July 10th, 2009Act One: Search Overload and the user experience. The search engine wars have begun.
We explore what leading experts say about the problems with search today — including Bernie Borges, author and SEO expert, Gabriel Weinberg, founder of Duck Duck Go, and Anand Rajaramand, founder of Kosmix.
We tackle the problem of Google, frustrations that users face, and some of the new approaches making search more friendly.
Your Website Is Not the Center of the Universe
By Andrew Davis | Published June 30th, 2009Search is at the center of the web and should be driving your marketing. In fact, within the Galilean model, your corporate dotcom is just a distant satellite. But search itself is evolving. In order to be a real player in the new search, you have to participate outside of your domain.
The Illusion of SEO vs. the Reality of Great Content
By Andrew Davis | Published June 23rd, 2009By creating something that will resonate with your consumer-base, you hook them in. By enabling and making it easy for them to share it, you build links and drive traffic. This is the process that SEO attempts to mimic.
Don’t Let Traffic Drive You
By Andrew Davis | Published June 2nd, 2009Eighty percent of you business is going to come from twenty percent of your customers. So concentrate on quality traffic. Don’t invest in attracting everybody to your site with SEM or affiliate marketing, invest in cultivating lower volumes with higher engagement.
How Geico Wastes $90MM a Year on Search Engine Marketing
By Andrew Davis | Published April 3rd, 2009Stop Wasting Your Money on Google AdWords: Invest in Some Good Content Lately, I’ve engaged in the exact same conversation about buying search terms. The conversation goes something like this: Them: “We spent $1MM buying keywords last year and Google’s our top referrer. We’re planning on spending the same amount of money this year buying…
Search Engine Optimization Is a Waste of Money
By Andrew Davis | Published March 23rd, 2009I’m well aware that this is a controversial topic. I have friends who make millions of dollars (literally) running businesses that seed their clients’ content with just the right keywords to help improve their search rankings. I’ve always thought this to be an odd business. If your content isn’t relevant to the audience you’re hoping…