Budget Strategy and ROI (Part 5 of 6) This series asks the tough questions about evolving marketing strategies and the benefits and returns you should expect and plan for. Who’s in charge here? When I speak to potential clients about how to craft a comprehensive online marketing strategy, I’m usually talking to a CMO, VP…
Online Marketing Is for Everybody!
By Andrew Davis | Published August 18th, 2009Blogs Can Monetize Through Connection
By Andrew Davis | Published July 3rd, 2009A blog has the potential to be so much more than just a diary of the day’s events or another channel for repurposing your company’s press releases in a slightly more digestible format. A blog is where you need to open up, be human, and earn trust.