How do you create the right portfolio of support channels and platforms to create an transparent and honest approach to solving consumer challenges in a rapid and scalable way without ignoring social media channels? Here’s our take on delivering a content-based online support system…
Twitter Alone is Not a Social Media Support Channel
By Andrew Davis | Published May 12th, 2010Google Wave Feels Like a Chat Client, But is it?
By Andrew Davis | Published November 22nd, 2009I don’t know how many people have received Google Wave invites. In September, we were told 100,000 users would be invited to participate. I opened my Gmail account last weekend to find my invitation awaiting my attention and with great excitement I clicked through to start my Google Wave experience. I am ready to change the way I communicate online. There’s only one problem: with so few early adopters invited to participate I don’t have anyone to communicate with.
That being said, I’ve had my first valuable interaction on Google Wave and feel confident in telling you what I think about my initial experience.
FourSquare and My Personal What-Now Factor
By Andrew Davis | Published November 16th, 2009I’ve been using FourSquare for months now. I can’t recall where I heard about it, but I immediately signed up and started using it on my iPhone. If I was pitching FourSquare as a television show I’d pitch it like this:
FourSquare is Facebook meets Twitter meets Google Maps meets Yelp meets the Boy Scouts.
Soapboxes for Everybody!
By Brad Schwarzenbach | Published October 28th, 2009
Doesn’t it feel good to live in the age of the empowered consumer? No, we can’t force our planes to take off on time. But sometimes, if you use the right channels, you can get some money taken off your ticket price to compensate for poor or incompetent service. It’s hard to imagine getting this…
Pay no attention to that man behind the curtain.
By Brett Virmalo | Published August 17th, 2009
Consumers are curious, and their appetite for content is insatiable. Feed them more than just your most polished and practiced marketing communications. Pull back the curtain.
Use the Right Channel for Your Content
By Jim Cosco | Published August 13th, 2009You must match your great content with the right channel in order to reach the right audience. Here we examine one great channel choice and one really bad fit.
Twitter Circa 1809
By Jim Cosco | Published August 6th, 2009President Obama may be the first living president to be on Twitter, but John Quincy Adams is now the first.
FriendFeed Struggles as a Channel, Shows Promise as a Service
By Andrew Davis | Published July 17th, 2009Content aggregation is as old as the web itself. There are a lot of conversations going on, on a lot of different channels. FriendFeed attempts to bring all that you have going on into one easy-to-follow feed. The result: a noisy mess that tends to be less than the sum of its parts.
Tumblr Meets its Match in Posterous
By Andrew Davis | Published July 6th, 2009Blog site Posterous is drawing attention and traffic by offering a dead simple email and publish interface. No signup, no login. Any email will do. But can they build a quality channel?
Has Twitter Missed Their Monetization Boat?
By Andrew Davis | Published June 22nd, 2009While Twitter and Time Magazine hail Twitter as the next big thing in social media, I think that not only is this premature, it might be just plain wrong. There are already signs that attrition is on the rise at Twitter as users struggle to find value in the content.
Case Study: Timely Content Helps Position Tippingpoint Labs
By Andrew Davis | Published June 3rd, 2009CHALLENGE: Position Tippingpoint Labs as a thought leader in the new media space. SOLUTION: Write a controversial post about competing sites with growing popularity. Going out on a limb is occasionally fruitful.
Podcast: May in the Twitterverse at The Tipping Point
By Andrew Davis | Published May 29th, 2009Twitter is most certainly a sensation – is it a fad? Who knows… but it’s intriguing.
Each month on The Tipping Point we pick a theme for our podcasts. So in our May podcasts, we took a good look at Twitter. We didn’t cover what it is or what it does – there’s plenty of that out there. Instead, we dove deep to bring you: May in the Twitterverse.
Podcast: Schmownce and 200 Other Twitter Clones
By Andrew Davis | Published May 22nd, 2009We spend some time with Ajit D’sa, an owner of Transfer (a web development company) and one of the programmers behind the creation of a new micro blogging service called Schmownce. We’ll look at what happened to Pownce, what’s holding Twitter back and if there’s room for other micro-blogging channels.
Podcast: The Evolution of Twitter. What R U Doing?
By Andrew Davis | Published May 19th, 2009From Tippingpoint Labs in Boston, Massachusetts, I’m Andrew Davis and each month we pick a theme for our podcasts – this month we’re talking about Twitter – Each week we create a new podcast about that very same theme…