What do you want to accomplish with your next microsite? Can you accomplish the same goals with lower risk by using an established channel first?
Will this Microsite Blend?
By Jim Cosco | Published October 7th, 2009Vimeo Founder: Browbeating and the Quest for Quality
By Andrew Davis | Published September 18th, 2009If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
A Making-Of Video that Doesn’t Quite Make It
By Brad Schwarzenbach | Published September 9th, 2009This month, we’ve been talking about the power and effectiveness of “behind-the-scenes” or “making-of” video as part of a larger video campaign or production. The Honda Insight “Let it Shine” Vimeo homepage takeover was executed perfectly four months ago. The page takeover expanded Vimeo’s recognition as a channel for high-quality video, and the video is…
Vimeo Preparing for Monetization
By Brad Schwarzenbach | Published August 3rd, 2009Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too early to declare that Vimeo is in full monetization, it is showing signs of maturing….
Vimeo.com: Honda Insight The Medium is the Message
By Andrew Davis | Published June 1st, 2009“Vimeo is a thriving community of people who love to make and share video.” Now reaching more than 4 million unique views a month, Vimeo continues to focus more on quality than on quantity. Vimeo also has a robust community channel, where users can create “projects” and users from anywhere can collaborate on production.
Vimeo + Honda Insight: The Medium is the Message
By Andrew Davis | Published May 25th, 2009The Honda Insight page takeover on Vimeo is an inspirational model of what can happen when content and context are merged. It elevates both the Vimeo platform, beloved by users, and the Honda Insight brand. Their mutual willingness to take creative risks produced a visually stunning piece that far exceeds most Vimeo users’ expectations.
Vimeo’s Focus on Distributing Quality Content Pushes It into Escalation
By Andrew Davis | Published March 3rd, 2009As part of my series of posts dedicated to analyzing the New Media Life Cycles for different content distribution channels, I’ve decided to focus on Vimeo. As I started my analysis I realized that Vimeo’s a very interesting case. Massive platforms like YouTube deliver millions of hours of video every day; however, Vimeo has carved…