This morning I happened on TubeRadio.fm. To be blunt, TubeRadio is awesome! Basically,TubeRadio uses YouTube to deliver music videos in an iTunes-like interface on your web browser. TubeRadio is an evolution in the delivery of music to your desktop, built by the team at Last.fm. TubeRadio calls itself “YouTube for music.” But is it?
Paint a Better Picture by Using Offline Connotations
By Andrew Davis | Published November 13th, 2009Will this Microsite Blend?
By Jim Cosco | Published October 7th, 2009What do you want to accomplish with your next microsite? Can you accomplish the same goals with lower risk by using an established channel first?
Vimeo Founder: Browbeating and the Quest for Quality
By Andrew Davis | Published September 18th, 2009If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
Justin.tv Cleans Up Its Act, Makes it to Adoption Phase
By Brad Schwarzenbach | Published August 24th, 2009A free API and recent redesign have demonstrated a clearer focus on quality channel growth. Justin.tv has “leveled up” to the Adoption Phase of its Life Cycle. The Adoption phase is marked by a small upswing in a core group of early adopters coming to understand the value of the medium and providing relevant, frequent, high-quality content to a wider audience. It’s also usually when ‘internet celebrities’ for the platform or channel are discovered.
Pay no attention to that man behind the curtain.
By Brett Virmalo | Published August 17th, 2009
Consumers are curious, and their appetite for content is insatiable. Feed them more than just your most polished and practiced marketing communications. Pull back the curtain.
Vimeo Preparing for Monetization
By Brad Schwarzenbach | Published August 3rd, 2009Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too early to declare that Vimeo is in full monetization, it is showing signs of maturing….
YouTube, Hulu, and a War the TV Networks Could Lose
By Andrew Davis | Published June 15th, 2009To assume that Hulu has won as the channel of choice for online video distribution is very premature. Despite predictions of YouTube’s demise due to poor channel content growth and weak revenues, I am here to tell you that this is a long war that YouTube can win.
WillItBlend.com: Attaching a Value to your Content
By Andrew Davis | Published March 10th, 2009Great content works. I’ve also been trying to make the argument in my office that great content is inherently valuable. Meaning, that the content itself can be monetized. WillItBlend has done this. With the success of the early videos, BlendTec launched WillItBlend.com, a website dedicated to the Will It Blend videos.
Vimeo’s Focus on Distributing Quality Content Pushes It into Escalation
By Andrew Davis | Published March 3rd, 2009As part of my series of posts dedicated to analyzing the New Media Life Cycles for different content distribution channels, I’ve decided to focus on Vimeo. As I started my analysis I realized that Vimeo’s a very interesting case. Massive platforms like YouTube deliver millions of hours of video every day; however, Vimeo has carved…
Finding Value in the Distributed Content Model
By Andrew Davis | Published February 24th, 2009As a strategist at an online content marketing agency I’m constantly asked to recommend the most effective online distribution channels. Unfortunately, there’s been no easy way to answer this question. However, over the next couple of posts, I hope to help you determine what the most successful distribution vehicles for your content might be. To…