Breville is an award-winning countertop appliance company dedicated to providing the best products to the home cook. Since 2006, Tippingpoint Labs has crafted and executed on a strategic content strategy designed to target international consumers, loyal Breville customers, and retail partners.
Rich content creation includes multi-episode video programming, eBook content writing and design, development of a recipe e-platform, and executing on multiple in-store and online content initiatives.
With nearly 8 million Breville YouTube video views and a growing eCommerce platform, we strive to deliver engaging, meaningful experiences through high-quality content that builds awareness and drives sales.
“The team at Tippingpoint Labs has been a valuable strategic partner with Breville to build platforms and content that are engaging to the consumer and flexible enough to grow with our brand.”
–Rob Sheard, Brand Director, Breville
For 7+ years we have been Breville’s principal content creation and digital strategy partner, crafting hundreds of videos, designing numerous eBooks, and launching an online magazine for the discerning culinary consumer.