Building Awareness through Strategic Content

Breville is an award-winning countertop appliance company dedicated to providing the best products to the home cook. Since 2006, Tippingpoint Labs has crafted and executed on a strategic content strategy designed to target international consumers, loyal Breville customers, and retail partners.

Recipe content persists throughout Breville’s platforms on their commerce site,, recipe blog platform,, and within eBooks distributed on iTunes and at Amazon.

Rich content creation includes multi-episode video programming, eBook content writing and design, development of a recipe e-platform, and executing on multiple in-store and online content initiatives.

Different video styles and messaging appeals to various segments of the Breville prospect and consumer base. Tippingpoint Labs identifies the stories relevant for those diverse audiences.

With over 8 million Breville YouTube video views and a growing eCommerce platform, we strive to deliver engaging, meaningful experiences through high-quality content that builds awareness and drives sales.
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“The team at Tippingpoint Labs has been a valuable strategic partner with Breville to build platforms and content that are engaging to the consumer and flexible enough to grow with our brand.”
–Rob Sheard, Brand Director, Breville

MFS Work Samples

Breville Projects

For 7+ years we have been Breville’s principal content creation and digital strategy partner, crafting hundreds of videos, designing numerous eBooks, and launching an online magazine for the discerning culinary consumer.

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