MFS is a premier global money management firm with investment offices in Boston, Hong Kong, London, Mexico City, São Paulo, Singapore, Sydney, Tokyo and Toronto. The firm’s history dates back to March 21, 1924, but when they wanted to help advisors connect with younger Generation X and Y investors, MFS turned to Tippingpoint Labs.
Charged with translating data points from a semi-annual dense study into a narrative of both relatable and actionable information for advisors, Tippingpoint Labs developed a three-part video series highlighting different types of Generation X and Y investors.
We effectively integrated the generational fears keeping younger investors out of the market and ways for advisors to overcome them. A 20-page eBook further expanded on the data points and advisor advice.
We are currently executing our next project with MFS, focusing on the results from their latest data study.
Tippingpoint Labs has designed eBooks, Videos, and Microsites for MFS, all geared toward gaining advisor eyeballs.