Unboxing Video | Financial Services

When Putnam Investments launched its first ever line of ETF products, they wanted to show investors what securities were in the funds in a creative and fun way. Putnam’s in-house agency tasked us to come up with a concept for an unboxing series that they could shoot in their existing studio. Our “bottomless box” concept carried through their campaign’s “big ideas” theme by allowing larger than life items to be seamlessly pulled out of the box in one camera shot with no editing. Engagement rates were high as viewers stuck around to see what came out next.